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Bloggers are buzzing about AdSense beta testing in RSS feeds

Darren Rowse of ProBlogger and Chris Pirillo in his own blog are both raving about the latest sighting of AdSense in an RSS feed.

The Longhorn Blogs has added AdSense ads in their RSS feed. For the curious, the ads are served using this html code (publisher ID is removed), instead of the usual javascript.

<a href="http://imageads.googleadservices.com/pagead/imgclick/20f58a17-7e15-440c-89b3-dfe02fe74bcd:13901?pos=0"><img
border="0" src="http://imageads.googleadservices.com/pagead/ads?output=png&amp;url=http://www.longhornblogs.com/winhec/archive/2005/04/25/13901.aspx&amp;cuid=20f58a17-7e15-440c-89b3-dfe02fe74bcd:13901&amp;format=480x46_aff&amp;client=ca-pub-123456789012345&amp;hl=en&amp;adsafe=high&amp;color_bg=486FA6&amp;color_border=486FA6&amp;color_link=FFFFFF&amp;color_text=AECCEB&amp;color_url=AECCEB"/></a></td></tr><tr><td><div
align="right"><a href="http://www.google.com/ads_by_google.html"
style="font-size: 9pt; color: #999999;">Ads by Google</a></div></td></tr></table>

The ads are served in a similar fashion to the way AdSense is served in email newsletters.

I must admit, having one of the beta tests on a blog about Microsoft is an interesting choice.

I bet there are plenty of bloggers who are going to request to join this beta test, or eagerly await for it to be out of beta and available to everyone. It will go a long way towards the ability of bloggers to monetize their blogs, especially with the high usage of RSS feeds by their readers. And these AdSense ads are definitely not as intrusive looking or as blatant as some of the previous ways bloggers have attempted to monetize RSS feeds.

And it is yet another step by Google AdSense to keep publishers happy with plenty of options with the Yahoo! Publisher Network on the horizon. AdSense has really been stepping up their game in the last month or so, and the changes and updates they have recently released will likely make it harder for YPN to gain a loyal following, unless they are going to offer more benefits, options and a higher EPC.

Update: Longhorn Blogs now addresses the RSS ads with a new blog entry specifically about their AdSense RSS ads.

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5 comments to Bloggers are buzzing about AdSense beta testing in RSS feeds

  • Bert

    Unless I’m missing something, I don’t see how this is going to benefit a large number of bloggers. My reading of complaints about AdSense on blogs has concerned the ads that are delivered.

    For example, a conservative politicial blogger makes comments about Hillary Clinton, liberals, etc. AdSense puts up ads pertaining to Hillary Clinton fundraising, liberal activist groups, etc. – and that’s just the opposite of what that particular blog’s readers want to see advertised.

    Bert

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