AdSense RSS & Atom Feeds Beta is Now Accepting Applications From Publishers

May 17, 2005

Google AdSense has announced they are now accepting applications from publishers who are interested using AdSense in their RSS & Atom feeds, following up on the first beta test that had bloggers buzzing about a few weeks ago.

AdSense for feeds is a program that enables publishers to place relevant ads in the feeds they syndicate. Google technology understands the nuances of language, and places ads that are closely matched (or “targeted”) to the content next to which they appear.

There are special additional terms that these beta testers must agree to, and they must have a minimum of 100 active subscribers to their feed.

AdSense also offers best practices advice for feeds.

Clickz’s Pamela Parker & Rebecca Lieb interviewed AdSense business product manager Shuman Ghosemajumder for their article Google Opens Up Beta of AdSense for Feeds

“For both click-through and conversion rates, it’s something that’s going to vary from publisher to publisher. It depends on the content and the audience that the particular publisher is attracting,” he said. “For the medium overall, we just need to see when we have a larger set of users who are seeing the ads.”

Also announced by Ghosemajumder on the newly relocated Google Blog.

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Posted in Google AdSense