Advertiser favicons being used in AdSense ad units

May 23, 2005

Icons, better known as 16 by 16 pixel favicons, have been spotted in AdSense wide skyscraper ad units tonight. Register.com, eBay.com and Amazon.com are among those advertisers whose favicons are being shown.

These definitely catch the eye of the person viewing the webpage, which will be good for publishers as well as the advertisers who are using them to attract clicks. So it will be interesting to see if regular advertisers will be able to include icons in their content Adwords ads, or if they will be limited to the “big brands” only.

There is also a current discussion at WebmasterWorld.

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Category Posted in Google AdSense

7 Responses to “Advertiser favicons being used in AdSense ad units”

Internetmarketing said:

May 24th, 2005 at 12:28 am

AdSense mit favicons

Es sind jetzt einige Google AdSense-Anzeigen mit Icons gesichtet worden:
Quick Online Tips said:

May 24th, 2005 at 3:00 am

Advertiser Favicons in Google AdSense Ads

For those who find text link ads merging with the general links and background leads to poor CTR, this might draw some attention to those ads!
Search Engine Roundtable said:

May 24th, 2005 at 5:51 am

AdSense Wide Skyscraper Showing Favicons

Reported over at WebmasterWorld, people are noticing favicons on Google AdSense Wide Skyscraper Ad (160×600). Reports dictate that they were found at Register.com, Amazon.com, eBay.com and TripAdvisor.com. Jensese has more coverage on this and she post…
poolieBlog said:

May 24th, 2005 at 7:39 am

AdSense mit Icons

Bei manchen AdSense Anzeigen werden jetzt kleine Icons (favicons) eingebunden, als Beispiel das Hybrid Car Forum. [via
Blog r?f?rencement et moteurs said:

May 26th, 2005 at 2:53 am

Google affiche parfois des favicons dans les AdSense

Jenstar a rapport? sur son blog que depuis peu certaines publicit?s AdSense affichaient une petite ic?ne de 16×16 pixels (appel?e favicon) ? c?t? du titre. Pour l’instant seuls certains (gros) annonceurs sont concern?s, dont Amazon, eBay ou…
iProceed said:

May 26th, 2005 at 7:49 am

These are much better options than image ads that people ignore because they look so much like banner ads.
Notes, links and conversation said:

August 29th, 2005 at 3:51 pm

Some more contextual advertising creativity

Contextual advertising brokers are in the same frenzy as the [banner|pop-up|pop-under|interstitial] ad brokers of 5 years ago… Jensense reported on favicons at google adsense some time ago, Peter Forret saw “image-enhanced topical link units” from t…