Advertiser favicons being used in AdSense ad units

Icons, better known as 16 by 16 pixel favicons, have been spotted in AdSense wide skyscraper ad units tonight., and are among those advertisers whose favicons are being shown.

These definitely catch the eye of the person viewing the webpage, which will be good for publishers as well as the advertisers who are using them to attract clicks. So it will be interesting to see if regular advertisers will be able to include icons in their content Adwords ads, or if they will be limited to the “big brands” only.

There is also a current discussion at WebmasterWorld.

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