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Does click fraud pay? Not if you are Auctions Expert International

GOOGLE QUIETLY WON A $75,000 judgment in May in a click fraud case against former AdSense participant Auctions Expert International and its two founders.

Google’s lawsuit, filed late last year in Santa Clara County Superior Court in California, charged that the Houston-based Auctions Expert “artificially and/or fraudulently” generated clicks on the ads Google served to the company’s Web site. Auctions Expert, like other AdSense publishers, received a share of pay-per-click revenue when Web visitors clicked on certain ads on the Auctions Expert page.

Google alleged in legal papers that Auctions Expert hired dozens of people to click on the site’s ads, to the tune of at least $50,000.

Technically, Auctions Expert is out the $50,000 they earned through fraudulent clicks, the extra $25,000 added to the judgment, as well as site related costs, including what they paid to the actual ad clickers. It was an expensive lesson learned by Sergio Morfin and Alexei Leonov of Auctions Expert.

Whether Google will see the money or not is another issue. They won the default judgment because Auctions Expert International did not respond to the lawsuit.

Is this the last lawsuit against click frauding publishers that we will see? Likely not. And click fraud artists have more to worry about than just having their account suspended and losing their 30-60 days of AdSense earnings. They should also be worried about a potential lawsuit.

Note: This blog post was corrupted in the database and was reposted, please see archive.org for original comments

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