The Good, Bad & Ugly of AdSense & ContentMatch

Date July 7, 2005

Mark Glaser of the Online Journalism Review (OJR) looks at The good, bad and ugly of contextual ads from Google, Yahoo.

Embarrassing juxtapositions have plagued contextual ads on media sites and blogs. But they can fit well with commercially focused content. Here’s a deeper look at the pros and cons of AdSense and ContentMatch.

I was among the sources interviewed for the piece, as was John Battelle and Jason Calacanis, among others. He focuses on both the good and bad things about Google AdSense, ContentMatch and Yahoo’s upcoming Yahoo Publisher Network. Definitely worth a read.

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Category Posted in Google AdSense, Other Contextual Advertising, Yahoo! Publisher Network

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