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Yahoo Publisher Network updates

Yahoo’s chief executive officer Terry Semel commented on the future of Yahoo’s contextual advertising program during Tuesday’s Yahoo! q2 2005 earnings conference call. You can find the conference call archive here and the transcript here.

Search advertising is of course an equally exciting opportunity for us. We became a leading player in just 18 months ago and we see even more opportunity in this area around some of our larger initiatives.

We have a strong road map in place for improving technologies in order to optimize relevance and matching capabilities in our core services globally. During the balance of this year, we will introduce important upgrades in areas such as advertiser and publishing self-service platforms, which we expect will substantially improve our offerings in both content match and sponsored search.

We also plan to offer new contextual targeting capabilities which would enhance our services both on Yahoo! and for small publishers throughout the Web. These initiatives are among the highest priorities within the Company and important investment in Yahoo!’s long-term growth.

It is good to see that YPN is still a priority for Yahoo. While you wait to get your own YPN account, you can ogle the ads on a few Yahoo employee blogs, namely Russ Beattie, William Reardon, Ken Rudman and Jeremy Zawodny. And if you are looking for DVDs for rent, you can spy some YPN action too :)

And coincidentally, something hit my radar when I was looking into the www.dvd-for-rent.com site. It appears that it was suspended from the Google AdSense program. Normally when a site or publisher is suspended from AdSense, you will see a “You are not authorized to view this page” in the iframe where AdSense would normally appear. And in the archive.org version of the site, that is what appears in the Google AdSense iframe that was running on the site last year. Interesting!

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