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Contextual ad panel at San Jose SES includes Yahoo! & AdSense

Search Engine Strategies will be holding an “Earning From Search & Contextual Ads” session for the first time at SES San Jose.

Earning From Search & Contextual Ads
This session looks at the way publishers can generate revenue by carrying search results and contextual ads offered by major networks. Learn about some programs out there and tips on getting more from the ads you carry.

The speaker list is what is going to get people most excited, though.

Will Johnson, Yahoo! Search Marketing

Gokul Rajaram, Group Product Manager, Google AdSense, Google Inc.

Jennifer Slegg, Owner, JenSense.com

Yes, Yahoo! has confirmed a speaker for the contextual advertising panel for publishers at SES San Jose, in addition to Gokul from AdSense and myself. I know everyone is anxiously awaiting any news about the new Yahoo! Publisher Network and their contextual advertising product to rival AdSense. This session is not-to-be-missed if you are a publisher watching for every bit of news about YPN.

The session takes place on Monday, August 8th from 11:00am – 12:30pm. The presentations will be followed by a Q&A of audience questions, so if you are attending, be sure to bring your best questions.

I will also be on the Copyright & Trademarks panel on Wednesday.

Registration is here, and your SES pass also includes admission to the the much-talked-about Google Dance on Tuesday night, held right at the Googleplex, not to mention the other parties (such as Yahoo!) and events held during the conference.

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4 comments to Contextual ad panel at San Jose SES includes Yahoo! & AdSense

  • Yahoo! Publisher Network Coming Soon?

    There has been some recent buzz at WebmasterWorld that YPN coming very soon. The thread creator used a conference call where Yahoo’s CEO Terry Semel, “apparently said that YPN would be rolled out “very soon.”” Nick at ThreadWatch then wrote…

  • YPN soll im August erscheinen?

    Yahoo CEO Terry Semel nach soll die Google Konkurrenz YPN (Yahoo! Publisher Network) ganz bald erscheinen.

    YPN would be rolled out “very soon.”
    Sagte Terry Semel.

    Nach Folgerungen von Nick aus threadwatch soll YPN sogar schon im Au…

  • just had a comment on my blog from a yahoo employee who works on YPN – I think we’re getting very very close.

  • Yahoo MSN and Google Context Ads

    Yahoo contextual Ads, along with MSN Ads coming up, what will this mean to Google Adsense? Can they hurt the bottom line or will the competition just made everyone stronger? It seems in life that 2 is competition, but 3 is a crowd. So if Google tak…

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