Subscribe RSS
It has become popular over the last few months to place images above or next to ad units, with individual images lining up with each invidiual ad in an ad unit. For example, a leaderboard would have four small images above it. But some publishers have received compliance warnings about using images, since they are making them appear to be a part of the ad unit, and being asked to make changes to comply with the AdSense terms and policies.
So what exactly is within the terms and what isn’t? I went straight to Google for the scoop.
Publishers are still welcome to place images above the ads. The only exception is if it’s in such a way that it looks like the images are part of the ads.
When something like that comes to our attention, we’ll ask that the publisher place a visible border between the ads and the images, to make it clear that the images are not being served by Google on behalf of the advertisers. We generally do not ask publishers to remove the images completely, we just ask that they add borders to avoid confusion.
So it seems the complaint is that the images appear to be trigger by the individual ads and are reflecting on the individual ad itself. This could potentially cause problems when a user clicks an ad expecting it to be about the image, even if they didn’t fully read the ad text they happened to be clicking. And this could result in a lot of unqualified clicks to advertisers ads.
So to be fully complaint with the AdSense terms and policies while using the added images technique, you must have a border between the ads and the images, whether it be a bordered ad unit, or an on-page border you add yourself.
I guess many won’t be happy with this news, but Google aren’t against somehow.
Bilder
I think that with Google optimizing the ads to place less ads per adsense ad will solve some of these unqualified clicks also. As the ads will not always line up with the images placed above.
Thanks for clearing this up (and for a wonderfully informative site).
Compliance of Images Above Ads
As usual JenSense has a some great advice for AdSense publishers. This time she is clarifying the compliance of the technique of putting images above ads.
If you use this technique or are thinking about it be sure to read this. It basically comes …
Check out http://www.adsenseoptimized.com for info on Adsense. Let me know if you want to do a link exchange and e-mail me.
Images above AdSense ads
One technique that’s been gaining popularity lately is to strategically position images above an AdSense ad or link unit. See the Wolf-Howl blog for examples of this technique.
Some AdSense publishers go to great lengths to make their images blend qu…
More On Using Images Around Google AdSense Ads
Here’s a good explanation of how to place images around your Google AdSense Ads without violating Google’s Terms Of Service….
I use very few images on my site, so this isn’t something which effects me.
But I recently asked the people who use my site what they thought of the adverts and the majority prefered the pages where the adverts were clearly seperate from the editorial, and were strongly against anything that could make them click an ad by accident.
Afbeeldingen boven advertenties verhogen CTR
Een kleine maand geleden werd op het zoekmachine blog Search Engine Roundtable weergegeven hoe het plaatsen van afbeeldingen boven tekst-advertenties, de CTR (Click Through Rate) tot 4 maal kon verbeteren. Er kwam een discussie op gang op Webmasterworl…
AdSense Einnahmen mit Bildern um 400% erh
Using Images To Increase Your Adsense
On Digtal Point Forums user korzon starts a thread called “using pictures next to Adsense ads”. Seems like most arcade games use some variation of pictures next to google ads to improve CTR and reportedly, it works great. The question…