iVillage will replace its existing Web search listings with results generated by Yahoo! Search, enabling iVillage visitors to benefit from access to the billions of Web pages in the Yahoo! search index. The Web search results will be accompanied by relevant advertising served by Yahoo! Search Marketing, which will deliver highly targeted sponsored search results to users searching online as well contextually-relevant Content Match(TM) advertising across the iVillage Network. iVillage will share in the revenue generated when visitors click on a Yahoo!-served listing.
Douglas W. McCormick, Chairman and CEO, iVillage Inc., said, “Search and contextual advertising are both very important growth areas on the Internet and of increasing importance to iVillage. We are pleased to partner with Yahoo! Search Marketing Solutions to provide our visitors with the relevant and current information they seek. We are in a great position to expand iVillage’s brand equity as we look forward to working with partners, such as Yahoo!, to further customize our users’ experience.”
It is a high profile move, and it will be interesting to watch and see if any of the other higher profile sites follow suit and make a switch from Google to Yahoo or vice versa.
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