How to ensure your AdSense account will not be cancelled

Since more and more publishers are worried about being suspended from AdSense, and it seems like even more publishers claim they “didn’t know” the rules because they didn’t read the terms and/or policies, the AdSense team has created a brand new top ten list of what to do (and not to do!) to ensure your AdSense account remains in good standing.

The quick rundown of the top ten, as well as some of my personal comments in italics with each:

  • Don’t click your own ads
    I have been saying this ever since AdSense launched. It is amazing how many people don’t realize this is a problem even if they are “truly interested” in what is being advertised.

  • Don’t ask others to click on Google ads
    Again, you’d think this was obvious, but not the the publisher I saw a few months ago with a huge 250×500 pixel image reminding visitors to click at least three ads a day, or else their free access to the site might be gone the following day.

  • Don’t employ pop-up prompts or automatic software installations
    Sneaky pop-ups containing AdSense or reminders to click the ads have been hitting the radar recently.

  • Be aware of how your site is promoted
    This seems to be reminding those publishers who are utlizing spyware to promote their site with AdSense ads as being against the AdSense terms and policies.

  • Don’t place Google ads on sites that contain prohibited content
    I still see AdSense showing up on adult or gambling sites these days.

  • Respect Google trademarks
    Reminding publishers who are utlizing Google logos etc about their brand guidelines.

  • Don’t tamper with the AdSense code
    It is always amazing how frequently people change the javascript yet don’t realize it is against the AdSense terms.

  • Provide a positive user experience
    Someone should remind the publisher who bombaded me with eight popups, a full complement of Google ads and about two sentences of keyword spam content on the page.

  • Provide a good environment for advertisers
    About creating pages advertisers would be happy to see their ads appearing on.

  • Be responsive
    If Google emails you with an account or policy issue, respond ASAP 🙂

You can read the full What can I do to ensure that my account won’t be disabled? including clarifications about each of these top ten items, so you can ensure you are following the most important terms and policies, since these are the ones that publishers most commonly run afoul with which result in suspended AdSense accounts.

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20 comments to How to ensure your AdSense account will not be cancelled

  • I’m constantly staggered by the amount of times I see these rules broken. Can’t say this stuff enough.

  • I wasn’t banned, but I was suspended for about 8 hours because I didn’t respond to an email about an issue. I had put the code in a “header” file that I include on all my pages and it was appearing in a custom error page. It was an oversight I corrected quickly, but the interesting thing is that I didn’t receive the warning email because my *Gmail* account labeled it as spam. So, add to the list…whitelist Adsense support in your email program.

  • How not to get your Adsense Account Cancelled

    Jensense posted a great article about How to ensure your Adsense Account is not cancelled
    From Jensense:
    Don’t click your own ads
    I have been saying this ever since AdSense launched. It is amazing how many people don’t realize this is a…

  • Si no quieres que te cancelen Adsense…

    … procura leer el art?culo que ha redactado Jensense para evitar que Google te cancele tu cuenta. En dicho art?culo, el autor sugiere una serie de consejos que parecen sumamente b?sicos, pero que cualquiera que navegue con asiduidad por Internet…

  • I was banned last week, with my account closed and my earnings lost. And that’s when I discovered there’s no way of finding out why or what to do next. It would be good to have a well written guide to that situation which a lot of people seem to find themselves in.

  • I’m discouraging anyone from using Adsense because Google branded me a cheater, when I didn’t cheat, as well as other reasons.
    BTW, I love your site – very informative. I hope to become a part of the Yahoo Publisher Network in the near future.

  • What to do – not to do with AdSense

    I know this was written many times in the past days – but unfortunately it has to be said one more time. The people at Google AdSense have created a top ten list of what to do – not to…

  • I was also banned from AdSense and branded a cheater when I didn’t cheat. I sent a message to Ben at AdSense Publisher support after he posted an article at the AdSense Blogspot site where he said “In every possible case we first try to work with the publisher over email to remedy the issue — and in nearly every case there is a quick and easy solution.”

    I tried for three weeks to contact people at AdSense with no response. I asked Ben to back up his words with action and contact me to get the issue resolved. I haven’t heard from him yet, but maybe soon, who knows…

  • I was just perusing the AdSense Blogspot Jeff mentioned, and I noticed they linked to this Jensense discussion. I wonder if Google noticed that Jensense is using Yahoo ads? LOL. OK, sorry. Oh btw, I coined a term this morning for publishers like me whom Google has banned – we are ‘Goojects’ (because we were ‘Goojected’…the e-mails we got were ‘Goojection Notices’). OK, again, sorry… 🙂

  • Google Speaks with Forked Tongue

    Here’s a quote from Ben on the AdSense Blogspot:
    In every possible case we first try to work with the publisher over email to remedy the issue — and in nearly every case there is a quick and easy solution.
    This certainly wasn’t the…

  • Steve

    I am not saying that there aren’t cases when Google falls down on the job and treats someone unfairly. In any enterprise, it’s bound to happen. However, it does tend to remind me of your average courtroom where EVERYONE is innocent, and the cop that busted them is crooked.

    Oh how many times I’ve run into an “innocent” who has ONLY clicked on his ads when he was interested or “didn’t do it much”, or the ones who claimed innocence, but you know darn well they weren’t clearing hundreds per month (legitimately) off THAT site.

    Another fine catch is the self-anointed “technoguru” who got his AOL account or used some proxies, thought that would be enough to fool ol’ Google, and is now mad that he’s been found out and realizes what he’s lost. Or they go around to various bulletin boards and ASK people to click on ads, and these (rocket-scientists) give their URL and are sure they will never be caught. It’s amazing how utterly angry these will become and how they will protest their innocence and bad-mouth Google, even though they know they are wrong.

    Okay, if you are reading this and got banned, I am sure that you MUST be the exception. However, what I wouldn’t give to just see one post by one guy somewhere who says, “Yep, I thought I was a genius, that they would never catch me, and was darn sure I’d figured it out… but they busted me and they were right in doing so. Come on… just one!

    I also wouldn’t doubt it if there are an awful lot of folks who wrote into Google and threatened, got nasty, or just down right vulgar… and expected that this was going to somehow convince Google to give their account back.

    Bottom line, if you really are innocent, BE innocent. Be reasonable, but also offer to cooperate, show logs, or whatever else will clear your name. Remember, you have an agreement in place where both you or Google can quit the other at any time for any reason. And while it may suck, just remember that life isn’t over and you WILL be fine.

  • You raised some good points Steve – thanks for keeping this in perspective. I have a tendency to go overboard with my convictions (thus my new blog site)…but, just for fun and based on your comments I added a ‘non-scientific’ poll to my blog, asking banned publishers if they cheated. Maybe someone will actually vote yes. 🙂

  • Poll for Banned AdSense Publishers (Goojects): Did you cheat?

    Based on some great comments I read last night posted on this Jensense article, I started a poll feature using Jalenack’s “Democracy” WordPress plugin. More polls will follow, but this one (although unscientific) should be very inte…

  • Well everyone in a courtroom is assumed to be innocent until proven guilty, and evidence is presented in the open for a jury of peers to determine the truth.

    With Google/AdSense it’s down to them saying there were “invalid clicks” and that’s as much detail as you get. If you ask them they’ll say they’ve investigated – but you won’t learn anything which will help you find out what happened.

    If their technology for detecting “invalid clicks” is so accurate couldn’t they just exclude these from any earnings, and not charge the advertisers? Wouldn’t that be a less evil solution?

  • hi friends,

    i came to know that they have certain policy where if u purchased any site which was previously banned for some reason ur site is also going to be banned how could i check that this was the banned site or domain ???

    and suppose some of my enimy will start clicking on my ads will they block my account ? what is to be done in such condition ???


  • Ah come on. Haven’t you at least once, honestly looked at an advert on your site and thought “ooh, now that’s something i’ve been looking for” and clicked it? I know I have, without even thinking about it. Only twice though, and I now ignore my own adsense for click-happy reasons. But I assure you, those accidents were NOT to increase my clickthrough, because in fact, I assumed that they could check my ip when i log into adsense anyway and just remove that click, or ignore it. Until I read the TOCs a second time round !! My bad!

  • Ronny K.

    Well, I must say that I come across more reports of banned AdSense accounts every day. For very large and prominent publishers, the chance to reopen an account does really exist, for small ones this is highly unlikely though.

    For those that got banned (but haven’t clicked on their own ads), however, the world hasn’t ended yet: Why don’t you just try some alternatives? There are several other ad networks out there, it doesn’t always have to be Googe AdSense. My personal favorite, for example, is Oxado, which offers contextual advertising – just like Google.

  • Please, can you PM me and tell me few more thinks about this, I am really fan of your blog…

  • my adsense account has been disabled.pls i want it to be enable

  • Our organizations account was cancelled without explanation and with a balance of over $150. We have over 13,500 members and many of them come into our office to use the internet. We didn’t realize it would be a problem for google that our members would click on ads. We figure this could be the only reason why they would cancel our account. Yet, the advertisers very much would want our members (business professionals and entrepreneurs) to see their ads. It’s been two days since we filed our ‘appeal’ and no reply.

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