Google Earth, National Geographic… and Yahoo Ads?

September 16, 2005

I was catching up on the Google Blog and was reading about the new National Geographic overlays on Google Earth. Thinking my daughter will love this, I fire up my copy of Google Earth to see it in action.

Since this is a partnership with Google, if I was expecting to see ads, I would bet they would be either in-house ads or Google ads. So I was more than a little surprised when I clicked one of the National Geographic links and when the content appeared in Google Earth’s lower right window, Yahoo / Overture Content Match ads were covering a good portion of that window.

Here is the screenshot (click for the full-size version):

There is nothing quite as amusing as seeing a Google program with Yahoo / Overture ads being so prominently featured… with nary a Google ad to be seen. And I wonder how long before they are approached by Google to see what they can do about getting those ads switched to Google’s ads instead.

Posted in Google AdSense, Yahoo! Publisher Network