Because we are assuming the risk of collection from the Advertisers, we will hold back an additional five percent (5%) of Net Revenues from your share for bad debt allowance. We shall not be required to remit any Net Revenues to you for any month in which you provide ContextWeb with less than $50 (USD) in Net Revenues or fewer than 50,000 Countable Impressions (as defined below) from the Website; such revenue share shall be forfeited.
Since many publishers test new contextual ad programs with limited ad impressions to check on relevancy, eCPM, CTR and EPC, this would mean that if you earned anywhere from a penny to $49.99 in a month, you would forfeit this amount to ContextWeb.
Now, they have updated their terms, and they will now roll over the amount earned each month until the publisher makes the minimum payment amount of $25.00
If you earn less than $25 (USD) in Net Revenues in any month, payment of such amount shall be deferred until the month in which the cumulative total exceeds $25 (USD).
They also no longer withhold the 5% bad debt allowance they previously held back from all publisher payments.
Their old terms also stated the following:
If you are unable to obtain the Advertisements from our ad servers on a consistent basis, you must stop requesting the Advertisements and contact us promptly, but in no event more than four hours after the problem first occurs.
Since most publisher sleep for more than four hours in a row per day, I thought this was quite restrictive. This has now also been changed to one day, rather than the previous four hours.
The previous terms also stated:
your account falls below the acceptable levels of US-based traffic, as determined by us in our sole discretion
But acceptable levels were never revealed to publishers. This has also been removed.
Most of my major concerns with ContextWeb’s terms have been changed to where I am comfortable recommending them now (I had also sent my concerns to ContextWeb a few months ago when I discovered them). Kudos to ContextWeb for making their contextual ad program much more publisher-friendly.