It features a new tab within the control panel where bloggers can sign up for AdSense as well as manage their AdSense placement and options for the ads that will appear on the blog. This makes it just about as easy as can be for bloggers to sign up for a new AdSense account.
Another unique feature is that in addition to the regular Google AdSense color palettes offered within the account, bloggers can also select “Match Template” or “Blend Template”. While some of the Match Template color combinations are on the garish side, a few of the blend templates are not too bad, but still not as “blended” as I would make them for the highest CTR.
You can also select “Custom” from the drop down template menu, and supply your own colors (click the screenshot below for full-size), although there is not the built in color picker available as there is in the regular AdSense control panel.
This easy integration also limits the ad sizes and styles as well:
- 234×60 Half Banner
- 468×60 Banner
- 300×250 Rectangle
- 250×250 Square
- 180×150 Small Rectangle
- 125×125 Button
- 120×90 Button Link Unit
- 200×90 Wide Button Link Unit
- 468×15 Horizontal Row Link Unit
And the placement is identical on all the templates – below the blog title, but above the first entry, which is probably the best AdSense placement for these blog templates. They do offer another help page on adding AdSense to the sidebar, but note that this is not available via the instant integration option in the control panel.
Bloggers with limited HTML experience should be warned… once you add AdSense via the instant integration option, you are not able to remove it unless you delete it via the HTML code under the template tab’s “edit code”.
More information on adding AdSense to Blogger is here.
Added: Forum discussion at Search Engine Watch.