Everyone has been buzzing about Chitika’s eMiniMalls the past couple of weeks, and when you see how their ad units work, it is not hard to see why.
That is an example of one of their ad units. But when I think is the best part of these ad units is the interactive nature of the ad. Depending on the ad style chosen, it currently defaults to the “Description tab”, but a simple mouse over of the other tabs results in seeing “Best Deals” opf the product currently being shown, “Reviews” of the product, and “Search” where users can search for different products… and they will display without the user ever leaving the commfort of the publisher’s webpage.
Publishers who currently use AdSense or Yahoo Publisher Network can also disable the contextual aspect of it, and use keywords only with the following tag:
ch_query = “keyword keyword2”;
For example this ad unit should (hopefully!) show a laptop ad:
And this one something digital camera related:
And for something non-techy, this one should hopefully show something about kitchen appliances:
And here are a couple of ad units to see how they handle brand names that I am a big fan of, the first being Disneyland, the second being Starbucks.
Stats are a bit behind the times, but I have been assured they will be improved. Right now, they are updated at the end of the day. There unfortunately is not any channel data or URL tracking, making it hard to guage what pages or sites are performing the best. The reports currently give publishers date, impressions, clicks, and revenue data. All stats are unaudited at this time, they audit for any fraudulent activity at the end of the month. Payments are net 30 by check or PayPal.
The fact that this program can be run in conjunction with AdSense & YPN makes this advertising program attractive to publishers, since many find it difficult to find programs that are automated, profitable, yet are “legal” to run on the same page as AdSense or YPN.
They were also just named as a finalist for the 2005 MITX Awards for the Interactive Marketing Strategy category.