If you have ever had a PSA problem with AdSense, you will be pleased to hear that YPN is no longer running PSAs – otherwise known as Public Service Ads or charity ads – so you no longer have to worry about displaying ads for which you will not earn money for.
YPN introduced Run of Network ads (aka RON ads) on September 9th, when they introduced their ad targeting.
Not having the ability to provide an alternate URL for PSAs (as you can with AdSense) was one of the problems that many of the initial beta testers had, especially when targeting took much longer. But with RON ads, there is no need to have any tools that would be needed if PSAs were still running.
There is not a list of RON advertisers, nor is there an easy way to tell if they are RON advertisers or simply a case of targeting gone awry. But many have speculated that Comcast and Vontage are the most visible of the RON ads.
One problem with RON ads is that they can appear to be a case of ad targeting gone awry, which is what many of us believed was happening. However, Will Johnson of the Yahoo Publisher Network cleared up some of the questions I had surrounding RON ads – such as how to know if ads we are seeing are RON ads, as well as how advertisers could potentially see their ads run ala RON ads on publisher sites.
Is there a list of what these RON ads are (even though I realize it is subject to change)?
There is not a list of RON ads as they do change. They change based upon two factors;
a) Advertiser participation (opting in and opting out) and;
b) Performance of the ads. If the ads do not perform well on a publisher