AdSense asking former publishers to leave YPN and return to AdSense

It seems that the AdSense team is phoning former publishers who have switched over from AdSense to the Yahoo Publisher Network, and asking them to return to AdSense. kurtpdx, a member at WebmasterWorld, was phoned more than once by AdSense today on the issue.

Got a call from Adsense today, asking me to switch back to their product. I switched to Yahoo in September.
We talked about the number of reasons I’m currently staying with Yahoo (mainly $$$), and what it would take for me to switch back to Adsense (again, $$$).

This is quite interesting, although kurtpdx doesn’t reveal what level of publisher he is. It shows that AdSense actually is paying attention to which publishers have left AdSense for YPN, and taking steps to bring them back to AdSense.

I wonder if more ex-AdSense publishers will be receiving similar phone calls in the coming days and weeks. And perhaps YPN will start phoning those who have signed up for their publisher service yet haven’t made a big switch from AdSense to YPN.

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5 comments to AdSense asking former publishers to leave YPN and return to AdSense

  • I switched back to Adsense from Yahoo because I wasn’t getting relevant ads in the early days of the beta and Yahoo called me from California asking me to return. They told me that the ads are now more relevant. After asking me a few more questions they said bye before asking me once again to consider returning to Yahoo.

  • Very interesting. It looks like the battle between AdSense and YPN has becoming some new dimensions.

  • Tim

    I’ve pretty much switched back to AdSense. I’ll still show YPN ads from time to time to see if things have improved, but right now even though the EPC is so good it doesn’t make up for the very poor CTR.

  • I too got a call … actually about a week and a half ago. I decided to keep it under wraps. The entire experience really shocked me. I learned a lot about G. At the current stock price levels … it is time to go short!

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