While the new “Advertise on this site” feature was officially launched on Friday, the feature wasn’t actually seen live until late yesterday. So if you were opted in but didn’t see it, you should be seeing it now.
AdSense has a demo here. On the second screenshot of the demo, two company names are listed – epicurean.com information in the header, but the body of the text says PetPlace.com. Perhaps PetPlace was one of the original testers of this feature before it was removed as a case study.
If you are so inclined, you can opt-out of this program in your control panel – this feature was turned on in all accounts when it launched. Some publishers are concerned about losing their own advertising sales to this link, so do not want it to show. Personally, I also sell advertising directly to advertisers, and I plan on remaining opted into the “advertise on this site” feature. You also have to opt-in or opt-out of this feature completely, so you cannot choose to opt-out of only those sites you also accept advertising on while leaving this feature turned on in the rest of the accounts.
Some publishers have also turned off this feature unless they get a “bounty” for bringing in those advertisers. But this works off the premise that most advertisers who would click that link do not yet have an AdWords account. But advertisers who click the link would be site targeting that publisher, which means more ad inventory and revenue in that publisher’s pocket, regardless of whether there was a bounty involved or not.
This feature should definitely result in more advertisers site targeting your ads with CPM ads, which can be particularly profitable for those sites with high page views. And it makes it an easier process for a potential advertiser to site target you with their advertising, or sign up for an entirely new account.
You can customize your own landing page – the page potential advertisers would see when they click on an “advertise on this site” link from one of your ad units, even adding your own logo. But unfortunately, you can only customize one landing page for the entire account, so you cannot customize on a site-by-site basis.
Curiously, I have not seen this feature on any of my own sites, although I am definitely opted into it. It does seem to be live on other sites though. Perhaps it is part of a rolling release where all publisher sites will begin seeing it at the same time.