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I spoke yesterday at SES Chicago on contextual advertising, comparing Google AdSense & YPN, looking at a few alternatives to AdSense/YPN, as well as talked about optimizing for contextual advertising and how to test to ensure you are making the most money.
Both the Online Marketing Blog and SERoundtable covered the session, titled Earning from Search & Contextual Advertising. which also included YPN’s Will Johnson, Google’s Satya Patel and Scott Meyer of About.com.
It was very entertaining to see you correct Google on information about their own program. Nice meeting you Jen!
Very good presentation Jen – Thank you