MSN AdCenter soliciting publishers for their new contextual ad program?

Date December 6, 2005

While I am not such a big fan of blogging things that have been overheard, Barry Schwartz (aka RustyBrick) from SERoundtable is reporting a conversation he overheard of MSN soliciting a potential publisher.

Just overheard Jed Nahum from MSN Search trying to pick up a beta tester for its contextual advertising program - picking up a publisher for the program. That is all I know right now.

I find it interesting they are already soliciting publishers when their US AdCenter product is still so new. And I am a little disappointed I wasn’t the one being solicited as a beta publisher too ;)
This will definitely be interesting to watch and see what happens with MSN’s new contextual program, especially since very little has been publicly acknowledged about the program to date.

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3 Responses to “MSN AdCenter soliciting publishers for their new contextual ad program?”

  1. Hock said:

    Interesting… I read on WebProNews where they quoted a Wall Street Journal article saying that there are some talks between Time Warner (who owns AOL) and Microsoft to work together on an advertising network. If true, this will certainly make the contextual advertising landscape more interesting.

  2. Macalua.com said:

    MSN Contextual Ad Program in the Works?

    Overheard this from somebody who overheard somebody overhear Jed Nahum (MSN Search) speak about needing a beta tester for its “contextual advertising program”.

    And why not? With ad revenues expected to reach $55 Billion by 2010, MSN would be foolish…

  3. Inside Online Advertising said:

    Microsoft adCenter Soliciting Publishers For Beta Testing?

    Rumors are going around that Microsoft has been soliciting publishers to beta test adCenter, Microsoft’s new contextual advertising venture. They seem to be coming from Search Engine Roundtable. Could it be that we will soon see “ads by Microsoft” soon…