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When logging into your account today, publishers saw a new “What’s New” notice with a small candy cane logo (you may need to refresh a few times to see it).
NEW We’ve added seasonal spirit to our ad units - you now have the option of displaying themed colors and graphics in your ads during holidays and special events. Visit our What’s New page for details.
Seasonal ads are themed ads to various holidays. They were first spotted for Hallowe’en earlier this year.
We’re always striving to provide designs for text and image ads that will have the best results for advertisers and publishers. As part of this effort, we’re now offering themed ad units. These ad units will display themed colors and graphics during holidays and special events - you can view examples on our Ad Formats page.
They have some more example ad units here.
Seasonal ad units can be opted into easily in the control panel. Click here once you have logged in, or you can select the “My Account” tab and then the edit link next to “Ad Type Preference”.
It is not exactly clear what will determine when these ad units will appear. Geotargeting will certainly be a factor, as I assume ad unit size will be as well.
Discussion on DigitalPoint and WebmasterWorld.
How do you get them to appear on your site? Or, is there only certain days they appear?
Yep… just certain days (holidays or close to them I would assume).
Thanks for the info, Shawn. I’ll be looking forward to them near Christmas time!
-Mandy
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