With Chitika facing issues with publishers who have stopped running their eMiniMalls product until audits for November earnings are complete, you would think that they would make it a priority to not just get those audits completed within the thirty days, but get payments sent for November earnings. But Chitika has announced that November earnings audits – and thus payments – will not be completed until January 15th. And not only that, they announced this Saturday, December 31st at 6:20pm, a day after publishers are expecting to see those earnings hit their PayPal accounts (based on net 30).
This is definitely disappointing to publishers, especially when faced with the entire auditing issue on October earnings that saw publishers lose as much as 90% of their total income. So many publishers were waiting to see how the November earnings audit shaped up before pulling eMiniMalls or before adding it back to their sites.
And with it being just after the holiday season, you would have to expect that many publishers were counting on those earnings to be in their accounts by January 1st. And Chitika did not sent out any notice to publishers that they would be breaking their own Terms & Conditions by not sending out payments in the net 30 terms. Instead, the only announcement on this issue was simply through a post on Chitika’s blog.
With all the negative publicity Chitika received following October’s audits, you would have thought they would bend over backwards to have November audits ready well ahead of the end of December, or at at the very least, have them completed by the time publishers are expecting their payments. And if they knew there could be an issue with audits not being completed on time, they should have sent out an email notice to all publishers well before the blog post they did do. Telling publishers the evening of the 31st – and only on their blog – was not the smartest move.
I believed it was going to be an uphill struggle for Chitika to restore publisher’s faith in the eMiniMalls product after the previous auditing issue. However, this new 16 day delay that contravenes their own T&Cs has the distinct ring of a nail being driven into the eMiniMalls coffin. Very disappointing for a program that had so much promise.