Jenstar

AdSense pays publishers 78.5 cents on the dollar, according to NYTimes

I was reading the New York Times article (non-registration link here) tonight “Google’s shadow payroll is not such a secret anymore” (which features Shawn Hogan of Digital Point) and one paragraph literally jumped out at me – namely a specific figure given to the ultra secret revenue share.

Google.com and the company’s foreign search sites contribute more to Google’s bottom line than AdSense, because for every dollar the company brings in through AdSense and other places that distribute its ads, it pays roughly 78.5 cents back to sites like Digital Point that display the ads.

Yes, the article clearly states Google pays roughly 78.5 cents for every dollar an advertiser pays for advertising on partner sites. Unfortunately, it isn’t clearly attributed to anyone. However, this figure is definitely in the neighborhood of what I had believed the revenue split was at, so I do believe it is fairly accurate to my knowledge, based upon the information given in the SEC filings.

Share this with others!
  • Twitter
  • Digg
  • Sphinn
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Technorati
  • Mixx
  • Google Bookmarks
  • Facebook

24 comments to AdSense pays publishers 78.5 cents on the dollar, according to NYTimes

  • AdSense Auszahlungen

    Google gab sich bisher immer sehr zugekn?pft, wenn es darum ging, wie hoch der Betrag ist, welcher dem Seitenbetreiber gutgeschrieben wird, wenn ein Besucher auf eine AdSense-Anzeige klickt. Ein genauer Betrag l?sst sich sowieso nie nennen, da die Wer…

  • AdSense Aussch?ttungsquote

    JenSense berichtet, dass die Aussch?ttungsquote von AdSense bei 78.5 Prozent, also 78.5 Cent pro Euro Umsatz liegen soll. K?nnte hinkommen.

  • It’s on a $ 1 gross revenue… or on $ 1 net revenue?

  • I was wondering the same thing as the previous commenter – it’s expensive to run a program like AdSense. I wonder if that’s the gross or net payout?

  • Hemm, pretty good deal as Google is growin’ day by day and there is a need for Google to have open policies (though they never reveal anythin’ about AdSense!)

    Just my 3-cent worth of comments. :p

  • AdSense pays publishers 78.5 cents on the dollar, according to NYTimes

    A recent New York Times article quotes Shawn Hogan, the owner and chief technology officer of, Di…

  • Adsense maksaa julkaisijoilleen 78,5 sentti? per dollari?

    Jensense ilmoitti lukeneensa New York Timesin artikkelin Google Adsensen julkaisijoista ja heid?n osuudestaan mainostajien maksuista. Artikkelin mukaan Google maksaa julkaisijoille 78,5 sentti? per dollari, mik? vastaa tarkalleen 78,5 prosenttia maksu…

  • Google Adsense Payout Percentage Revealed?

    Thanks to the Jensense blog, where I saw this article mentioned. The New York Times ran an interesting article today about Adsense, which states that “Google.com and the company’s foreign search sites contribute more to Google’s bottom line than AdSen…

  • 10 grand/month he makes at Digital Point? I would’ve thought more – I make 80 million dollars a day. I’m lying. I’m sorry.

  • Google zahlt 78,5% an die Adsense Publishers

    Jen hat einen interessanten Fund gemacht:

    Google.com and the company’s foreign search sites contribute more to Google’s bottom line than AdSense, because for every dollar the company brings in through AdSense and other places that distri…

  • How Much Money Does Google Keep From AdSense Clicks?

    When a user clicks on an ad on your site you receive a certain amount of money. This amount is based off of how much an advertiser bid for the keyword, but how much of what the advertiser bid do…

  • Adsense, Writingup.com and Problems

    I am a member at writingup.com, a site that has a great idea, but it seems there are problems. Fraud problems with the Google AdSense accounts of users. Though there are questions that seem to be made as to why the accounts have been cancelled.
    A fe…

  • AdSense Pays 78.5% of Ad Revenue to Publisher

    JenSense reports that AdSense pays publishers 78.5 cents on the dollar, according to NYTimes. Based on the NY Times article on Shawn Hogan yesterday, we learned that Google pays “roughly 78.5 cents back to sites like Digital Point that display…

  • What Adnsense pays site owners

    In an article in the NY Times, it was clearly stated that Google payes site owners 78.5% of their Adsense revenue.

  • AdSense Pays 78.5%

    Google AdSense is probably the most popular blog and Web site advertising system around. It’s a pay-per-click system – you get paid anywhere up to a few dollars every time someone clicks on an ad. Almost anyone can sign up,

  • This is a clear case of a reporter not understanding Google – and not being able to read Google’s annual report. As John Battelle notes, and as I blogged about last March, this 78.5% figure is Google’s TAC – traffic acquisition costs.

    It is definitely NOT the revenue split for AdSense for Content!

    I.e. when Google gets clicks from AOL via AdSense for Search, they have to pay 78% of their revenue to AOL. That’s a negotiated deal with large traffic providers.

    99.9% of AdSense for Content publishers have no such deal. Google takes a much larger percentage from bloggers than they do from negotiated search traffic sources.

    Logically, as an AdSense expert do you think Google is paying 78% of what the AdWords bid is for a certain keyword?!? I think Google’s typical AdSense for Content payout is under 30% of the price on the AdWords keyword…

    See here for more details:
    http://gotads.blogspot.com/2005/03/goog-annual-report-must-re_111229081891402253.html

  • Google frisst sich selbst

    Heute mal aus der Reihe “Dinge von Interesse”: Schweinisch reich mit Google Adsense.
    Interessant: Google Will Eat Itself (GWEI). Die betreiben dort ein Netzwerk versteckter Seiten mit Adsense-Anzeigen. Automatisch werden weitere Seiten f?…

  • Adsense Paying 75%

    Interestin peice over at Jensense saying that adsense apparently is
    paying publishers 78.5 cents on the dollar she got the information from the
    New York Times, it says “Google.com and the company’s foreign search
    sites contribute more to

  • http://www.searchengineguide.com/searchbrief/senews/006556.html

    JenSense picked up a quote from the NYTimes over the weekend that quotes an actual figure that Google supposedly pays as revenue share to AdSense advertisers….

  • How much does Google Adsense pay to Publishers?

    Google has always been secretive about what percentage of an advertiser’s payments are given to the Adsense publishers. However, a New York Times article may have let the cat out of the bag.

  • 78.5%? Maybe, maybe not.

    An interesting article from Monday (1-16-05) in the New York Times suggests
    that Adsense Publishers…

  • Google AdSense ? Google ???????

    ????: Google’s Shadow Payroll Is Not Such a Secret Anymore(Google ?????????)?
    ????,Google???????????Search???Google???????AdSense?,AdSense????????…

  • Google zahlt 78,5 Prozent an seine Adsense-Partner

    Die News ist zwar ein bisschen älter, ich kannte sie aber nicht. Also schreib ich was darüber
    Laut einem Artikel der New York Times zahlt Google für jeden Dollar, den ein Adwords-Kunde ausgibt 78,5 Cent an den Adsense-Partner. Wie ich…

  • Show me the revenue split! On second thought, just show me the CPM.

    When we think and talk about revenue models for user-distributed services such as widgets, one of the key questions is