New York Times features an article in today’s (January 16, 2005) issue about AdSense, featuring Shawn Hogan of DigitalPoint. Shawn discusses the forum, and the revenue share format he uses on the forum where he splits revenue from every thread with the thread starter, if that member includes their publisher ID in their profile.
Google pays Digital Point about $10,000 a month, depending on how many people view or click on those ads, said Shawn D. Hogan, the owner and chief technology officer of Digital Point.
Mr. Hogan said he started the revenue-sharing approach in 2004 “as kind of a marketing gimmick.”
“But everyone seemed to think it was a cool idea,” he said. “I saw a lot of other sites doing the same thing maybe six months later.”
He also touches on some of the other concerns he had about AdSense (namely members starting threads on high paying keyword subjects).
The article is here and definitely worth a read. And congrats to Shawn and the members of DigitalPoint!
Added: Forum discussion at DigitalPoint.