In a decision that has left many puzzled, MSN Spaces now allows users to monetize their space with contextual advertising… however the contextual advertising is served through Kanoodle‘s Bright Ads, and not through MSN AdCenter.
MSN Spaces update which was released a couple of hours ago, has implemented many new features for users.
With MSN deciding to utilize BrightAds, it does make you wonder how close (or far) they are to having a potential contextual advertising program for publishers. MSN Spaces could have provided a huge test bed for testing contextual relevance as well as feedback from users on how well the ads were targeting the content and any other issues they saw related to that.
Of course, MSN/Microsoft is a huge company… it could also be an issue of one hand not knowing what the other is up to 😉 But an interesting decision nonetheless. And it gives Kanoodle access to an enormous number of new publishers as well as ad impressions for their advertisers.