JenSense Contextual Strategy

Making Sense of Contextual Advertising

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Speaking at SES New York next week

February 24th, 2006 | Category: Conferences | One comment

ContentAds the name of MSN contextual ad program with a 2006 launch date

February 15th, 2006 | Category: MSN Contextual Ads | 32 comments

Study ranks behavioral ads ahead of YPN but behind AdSense

Outsell released a new study “Annual Ad Spending Study: Where & Why Advertisers Are Moving Online” which includes advertiser data on not only Google AdSense and Yahoo Publisher Network contextual advertising, but also behavioral ads – advertising which has been getting a great deal of buzz the last few months. Advertisers rated the effectiveness of [...]