Earning From Search & Contextual Ads
This session looks at the way publishers can generate revenue by carrying search results and contextual ads offered by major networks. Learn about some programs out there and tips on getting more from the ads you carry.
Rebecca Lieb, Executive Editor, the ClickZ Network
Shuman Ghosemajumder, Business Product Manager, Google
Will Johnson, General Manager, Yahoo! Publisher Network
Dae Mellencamp, SVP Product Management, About, Inc., The New York Times Company
Jennifer Slegg, Owner, JenSense.com
This is the first time I have spoken on a panel with Shuman from Google, although I have seen him speak several times (usually on click fraud issues) so I am looking forward to that. Will is back from YPN, and Dae is the speaker from About.com this time around. I have a fresh new presentation, but you will have to wait until next week to know what it is 😉
The session is Thursday at 10:45 am.
If you are looking for the parties to see and be seen at, you will find the Official SES Party Thread your handy guide to where all the cool kids are 😉
Last but not least, I will be doing some interviews for Webmasterradio.fm, so if you are a publisher or work for one of the contextual ad programs and don’t mind taking a few minutes out to talk AdSense, YPN or any other contextual ad program, be sure to send me an email including a little bit about you and your cell # so I can phone or text msg you while in New York. Or you can see me as I am out and about at the conference next week. And if you happen to see me doing an interview with someone else, stick around and I might be able to fit you in then.
See you in the Big Apple!