Recap of SES NYC’s Earning from Search & Contextual Ads

March 4, 2006

I was in New York City all last week for Search Engine Strategies, and spoke on the “Earning from Search & Contextual Ads” panel.

Barry of Search Engine Roundtable has his usual session by session rundown of the conference, including my session.

Jennifer Slegg from JenSense.com is up first.

Cute slides, at the top it has the typical blue border, with “Ads by Jenstar” underlined at the top.

The theme of my presentation was the competitive landscape of contextual advertising, and how publishers can use this to their advantage to maximize earnings.

Up next for me, I will be in Las Vegas in a few weeks (March 20-22), speaking on “Beyond the Banner Ad” at Microsoft’s Mix06. Heading to Mix06? Let me know!

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