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AdSense video ads graduate from rich media beta test

Click to play video ads have graduated from the rich media beta test to becoming a full member of the AdSense ad unit style lineup, according to the AdWords Blog.

In the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network. At launch, video ads will be available to AdWords advertisers in the US, Canada and Japan – but we plan to roll them out to other regions shortly.

Advertisers will be able to use video ads in both the CPM and CPC basis, which means advertisers can chose to run these ads on either a keyword or a site targeted basis. AdWords make a note that these ads will still compete to run on the content network as the image, text and flash ads already compete with each other to decide which ad is placed when.

How will they affect international publishers and advertisers? Currently, advertisers in US, Canada and Japan will be able to run video ads. However, they can chose to geotargeted those video ads as they would normal text or image ads.

I am disappointed to see that publishers are not able to opt-out of video ads, although this is not surprising since they also do not allow you to opt-out of flash ads, something that has been a pet peeve of mine since flash ads launched. Of course, something could show up in the Ad Type Preference page over the next couple of days, since the blog states the ads will be appearing in the “coming days”. So we could still see video ads (and hopefully flash ads) as becoming something a publisher can decide to run or not.

It is also worth noting, however, that the video ads are not intrusive to the user experience. They will not start playing on their own, but the ad unit will show a static video screenshot instead. It will require user action to start the videos, and users will also be able to pause, adjust the volume and click to a customer site. And of course, they are branded with “Ads by Google” although the extra ooooooo’s publishers are so accustomed to seeing are missing. It is unclear which ad unit sizes will be available to video ads.

This will definitely be an area to watch, especially as publishers begin to see more of these types of ads on their sites.

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11 comments to AdSense video ads graduate from rich media beta test

  • Who will click to play video ads from Google or anybody else?

    This morning I’m reading about Google’s plans to add video to Adsense (example of ad):
    Finally, unlike some intrusive advertising, users will have complete control. When a page loads, only a static image will be visible; the video will not …

  • Google Launches Their ‘Click To Pay’ Video Ads

    Today Google announced the launch of its Video Ads, which has officially out of beta testing. These Video Ads will appear as a static image on a web page [similar to Google Video] which visitors will have to click on to view the presentation. This mak…

  • AdSense video ads graduate from rich media beta test

    Click to play video ads have graduated from the rich media beta test to becoming a full member of the AdSense ad unit style lineup, according to the AdWords Blog.

    In the coming days, we will be adding click-to-play video ads to the line-up of text, Fla

  • Google To Begin Selling Video Ads

    Google will begin selling video ads through its AdWords service in the near future in a move that will further expand its advertising offerings. The new service will further blur the lines between traditional advertising methods and online advertising…

  • Google Unleashes Video Ads

    But are advertisers or publishers happy about it?
    Google announced that they are now offering video ads that play when the user clicks on them. These ads are purchased through Adwords and distributed only throughout the Adsense network, not on Google…

  • Google video ads will fail

    Google is losing focus on their core business and core strengths, and video ads are yet another example. These ads will fail.

  • Video Adsense ! Cripes

    Jensense and the Adwords blog have posted about the forthcoming release of video ads for Google Adwords. They are to be rolled out into the content network (Great let us be the testing ground guys – shove it on the google homepage to test that should b…

  • I will try this one soon as the test okay.
    I think this idea just like Youtube video but in the sense of advertising. :d

  • Google’s Free to Play Video Ads

    I’m confused (easy to do for a dad with three young kids). There’s a post on the Adsense blog with more details about their new click-to-play video ads. Here’s the blurb that confuses me:
    Can I watch the videos appearing on my own sit…

  • Video ads will have 3 sizes:
    250×250, 300×250 and 336×280 and can be up to 2 minuts long.

  • Great ! I will add this to my bookmarks. TY

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