I was pleased to be YPN’s first guest columnist (other than the famed Jeremy Zawodny) with the column “Color Me Clickable“.
So how do you know if a color scheme is a good one or a bad one? By testing. For each color scheme you choose, you will want to create a new Reporting Category. But before you do that, you need to figure out what color schemes might work best for you.
You can read the full article here.
Also last week, I interviewed Will Johnson, the GM & VP of Yahoo! Publisher Network for my radio show Click This! You can download the MP3 here. And yes, I did ask him about when YPN will be going international, among other hot topic items such as publisher suspensions, click fraud and all about their latest feature, direct deposit.