It’s been a while since Chitika has been high up on my radar. However, a couple of Chitika ad units caught my eye due to their very adult nature, complete with images.
The chosen keywords in the script is the benign sounding “magazine subscriptions”. Nothing terribly exciting there. Except the images included in the ad units happen to be nearly-naked women gracing the covers of Hustler and Genesis magazines. And there is absolutely no supporting text on the page that would influence these types of ads. It is strictly “magazines subscriptions” as the targeted keyword phrase that is triggering these adult ads.
A reload of the ad units shows “Purely 18” magazine, where someone has gone and blue barred out the otherwise naked woman on the cover.
Here are screenshots of the three ad units I saw. I have blurred out the “family un-friendly” portion of the magazine covers, but if you so desire, you can click on each to see the ad as it appears on the page.
I find it interesting that most magazine stores hide the covers of these types of magazines, yet Chitika is showing these images front and center on an otherwise extremely family-friendly page. I would have thought anything potentially adult oriented would have been removed from the ad rotation before they went public, unless the publisher had explicitly chosen “Hustler magazine” for the keywords. But this certainly should not happen for “magazine subscriptions”.
If you are running Chitika, be very aware that these types of ads are running on the ad network, and could potentially be appearing on your site without you knowing it, so checking your sites for this kind of thing is definitely needed, since Chitika doesn’t seem to be checking for them, or they are perhaps allowing it.