Yahoo Publisher Network got some more features added into the control panel, although most of the things added were to promote other parts of the entire Yahoo network rather than focusing on things that are directly related to Yahoo Publisher Network. This follows the recent change in tone of the YPN blog to one that promotes all of Yahoo rather than one that focuses simply on the YPN program itself (whether it is talking about maps, photos or videos).
First off, a lot of things have been added for new users – a new FAQ, how-to guide, overview demo and implementation guide. If you are new to YPN, it is worth looking at, but there is nothing much new for the advanced user (like you probably are if you are reading this!)
Second, they have a new “Publisher Services” tab, which is split into “Drive Traffic”, “Enhance Your Site” and “Build Your Site”. And each section includes links to relevant Yahoo products, such as Yahoo
domains and web hosting, Yahoo Search Marketing, and Yahoo Site Explorer. It is worth a peek to see if there is anything you can benefit from.
All the changes are now live in your publisher account, just login to view them all.
With so much focus on the new user, one has to wonder if they are getting closer to going out of beta – or launching to more countries – when an influx of new publishers will be expected…