Google AdSense publishers have been buzzing about the new Content Referral program from Google AdSense since it was first mentioned on Seeking Alpha this week, which allows advertisers to advertise on the Google AdSense network using a Cost Per Action model, meaning those advertisers will only pay if the visitor not only clicks on the ad, but also converts for that advertiser. A conversion could be something as simple as submitting an email or mailing address, completing a survey, or placing an order.
This program is invite only at this time – for both advertisers and publishers – meaning if you are wanting to test out CPA through Google, you will either have to wait to receive an invite or wait and see if it becomes more widely available once the initial testing is over. AdSense is constantly beta testing new features and while some do make it to a wider release for all publishers, others are tested for a period of time and never seen again.
The Google AdSense team would like to invite you to test a feature that provides you with a new way to earn revenue from your website by hosting ads that are compensated based on a Cost-Per-Action [CPA] basis. These ads are very different in that you will be able to choose amongst a selection and you will also have more flexibility in promoting them.
I have heard from several publishers who have been invited to test out the new Content Referral program. Those who are invited also receive the following Q&A attachment about the new program and how it works.
How do I participate in the CPA test?
Simply reply to the invitation email and express your interest in participating and we will send you some sample CPA ads. You can then choose which ads you