A look at the new Content Referral CPA from Google AdSense

Google AdSense publishers have been buzzing about the new Content Referral program from Google AdSense since it was first mentioned on Seeking Alpha this week, which allows advertisers to advertise on the Google AdSense network using a Cost Per Action model, meaning those advertisers will only pay if the visitor not only clicks on the ad, but also converts for that advertiser. A conversion could be something as simple as submitting an email or mailing address, completing a survey, or placing an order.

This program is invite only at this time – for both advertisers and publishers – meaning if you are wanting to test out CPA through Google, you will either have to wait to receive an invite or wait and see if it becomes more widely available once the initial testing is over. AdSense is constantly beta testing new features and while some do make it to a wider release for all publishers, others are tested for a period of time and never seen again.

The Google AdSense team would like to invite you to test a feature that provides you with a new way to earn revenue from your website by hosting ads that are compensated based on a Cost-Per-Action [CPA] basis. These ads are very different in that you will be able to choose amongst a selection and you will also have more flexibility in promoting them.

I have heard from several publishers who have been invited to test out the new Content Referral program. Those who are invited also receive the following Q&A attachment about the new program and how it works.

How do I participate in the CPA test?

Simply reply to the invitation email and express your interest in participating and we will send you some sample CPA ads. You can then choose which ads you

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4 comments to A look at the new Content Referral CPA from Google AdSense

  • It would be good if people who had their AdSense account closed for “click fraud”, whether real or not, were allowed to use this – after all, if a purchase has to be made before any publisher payment is made then all sides are going to win.

  • I can’t see them being too eager to allow suspended publishers to use any of their products that allows publishers to make money from Google.

  • Josh

    Hello here. it’s a weekend on the 25th so that would be why. No reason to make a big deal about it.

  • Hello,

    While I think that this is a good move and I welcome it, I’m not sure everyone is looking at the whole picture.

    It is true that click fraud will almost completely disappear, I believe that credit card and fraud against the merchants will increase significantly for the companies that use this model. You see, in my opinion, many of the people that engage in click fraud will simply progress to “real” fraud with credit cards against the merchant.

    Before Google goes live with this they will need a way to give advertisers the control to get reimbursed for fraudulent users that originate through Google’s system. They will also need a system that provides the advertiser with the ability to choose which demographics see their ads to filter some of the fraudulent users out.

    Joel Strellner

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