AdSense finally supports channels for tracking referrals

One thing that was definitely lacking from the referral links offered by Google was the ability to track where the referral clicks and conversions were coming from. Publishers with multiple sites and various campaigns were not able to determine which referral products and links were working where, which resulted in some publishers removing them or replacing them with other products.

Fortunately for publishers, Google AdSense has now enabled channel tracking for referrals. Publishers must set up custom channels for referrals though, as URL channels will not track referrals at this time.

Publishers using referrals will need to update their javascript on each page with the channel line in order for referrals to be tracked within the control panel. However, publishers can easily assign different channel IDs to track individual referral products on the same page, to track which referral product works better on which page or site.

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