GoDaddy has placed a domain parking page on all parked domains that are registered by GoDaddy customers, with GoDaddy earning all the revenue from the Google AdSense program (specifically, AdSense for Domains) running on all those many parked pages. Now, GoDaddy is offering customers the ability to run AdSense for Domains on their parked pages – for a fee – and those customers can then make money from the ads on the parked pages. Essentially, GoDaddy will share a cut of the click revenue with their customers, but will charge customers a fee for the privelege.
The program is called CashParking. And the monthly fee is scaled depending on what percentage of GoDaddy’s revenue you want to keep. It is worth noting that GoDaddy is sharing the revenue they earn from Google, so Google will still be earning money from each click on a parked domain page.
The current fee structure for CashParking is as follows:
Basic: Earn 60% of the advertising revenue on your parked domain
1 month: Just $3.99/mo
12 months: Just $3.59/mo Save 10%!
24 months: Just $3.19/mo Save 20%!
Deluxe: Earn 70% of the advertising revenue on your parked domain
1 month: Just $14.99/mo
12 months: Just $13.49/mo Save 10%!
24 months: Just $11.99/mo Save 20%!
Premium: Earn 80% of the advertising revenue on your parked domain
1 month: Just $29.99/mo
12 months: Just $26.99/mo Save 10%!
24 months: Just $23.99/mo Save 20%!
For those with a small number of domains in their portfolio who do not qualify themselves for AdSense for Domains (former requirements were 750,000 page views on parked pages per month; now they ask potential partners to submit their domain portfolio) this gives webmasters the opportunity to dabble their toes in the business of domain parking. And it is win-win for GoDaddy, since the not only get the monthly fee, but also a cut of the click revenue. They are reporting a 15% CTR rate in the CashParking program in their example stats.
An example of a site in this program (URL taken from a screenshot on the CashParking pages) is fishinginia.com.
This is definitely an interesting program that GoDaddy is offering, and they would seemingly be partnered with AdSense in this kind of a deal. The advertisements are definitely coming through pagead2.googlesyndication.com, which is the AdSense content network.
However, AdSense for Domains (formerly known as Domain Park) is a program that many AdWords advertisers despise, and one that results in many advertisers pulling their ads from the content network completely. And now, essentially everyone can now join this program, whereas before it was restricted to those whose domain portfolios exceeded 750,000 page views per month.
I would guess that many advertisers will be pretty cranky to see that now anyone can be a domain parker, whereas before it was much more limited. It does make me wonder if more advertisers will continue opting out of content network in an attempt to remove their ads from these types of sites.
I still wish AdWords offered an option to advertisers – even if it was an option you had to contact your AdWords rep for – that would allow advertisers to opt-out of the AdSense for Domains program, while still advertising on the rest of the content network if they choose. It would increase the numbers of advertisers on the content network if they were assured that their ads wouldn’t appear on parked domains. And while I am sure some advertisers find their ROI on domain parked pages to be profitable, I definitely hear from many more advertisers who are getting near zero or zero ROI from domain parked pages and want their ads no where near a parked domain.
AdSense for Domains is definitely an area to watch, both for advertisers and publishers alike. And it will be interesting to see if any other publishers develop their own revenue sharing program for parked domains using the AdSense for Domains program, ala GoDaddy.