JenSense

When Google bought dMarc, it was immediately speculated that it was to facilitate AdWords advertisers to purchase ads on leading radio networks. Well, now it seems that the “publisher” side of this business is now officially called “AdSense for Audio”, as I noticed while poking around the Google jobs site today. This is the first time Google has referred to it as being AdSense for Audio.

Google is looking to hire a Strategic Partner Development Manager for AdSense for Audio, which is based out of Newport Beach, CA (the home of dMarc).

Google seeks a Strategic Partner Development professional who can bring his/her partner/business development experience to assist us in structuring and negotiating significant and complex advertising-based partnerships with leading radio broadcasters. Ideal candidates must be extremely partner focused, proactive, and self-sufficient, yet work effectively within a cross-functional team environment. The candidate must also be comfortable presenting to Google senior management and negotiating with the senior-most executives at our partners.

Now that we have a name to go along with their dMarc program, and they are actively recruiting strategists for it, it will be interested to watch and see how this publisher program progresses under the “AdSense for Audio” banner.

You heard it here first