google_ad_client = "pub-123456789123456";
google_ad_width = 728;
google_ad_height = 90;
google_ad_format = "728x90_as";
google_ad_type = "text";
google_color_border = "FFFFFF";
google_color_bg = "FFFFFF";
google_color_link = "0033FF";
google_color_text = "800080";
google_color_url = "800080";
I am not exactly sure how I feel about this. If I was generating it for a site today, I would be very tempted to remove that line because sometimes what I name my channels can be pretty revealing to competitors, namely because those channels were always encoded before and I didn’t have to worry about what they said. It will now also be a lot easier for a competitor to track down what pages I am tracking together for testing purposes, since before it was a lot more difficut not to mention time consuming to do this when working with the string of numbers alone.
And the new channels reporting page is set up so you can easily toggle between the AdSense for content, AdSense for search and AdSense referrals tabs of channel names, which they announced on the Inside AdSense blog on Thursday night.