If you are an AdSense publisher, you have probably had the need to use multiple channels on a single ad unit. While there has been an unpublished workaround in order to use two channels on a single ad unit, it was definitely a workaround. Now AdSense has launched a new feature that allows publishers to track up to five custom channels on a single ad unit.
As of today, it is now possible to assign multiple custom channels to a single ad unit. This feature enables you to track your ad performance with greater flexibility and view more granular information. When generating your ad code, you’ll be able to add up to 5 custom channels to a specific instance of ad code.
What’s the benefit of tracking with more than one custom channel? Well, multiple channels can be very useful when you want to track one ad unit across several different metrics simultaneously. For example, let’s say you run a sports website and you’ve placed a leaderboard at the top and bottom of every page. To track the performance of the ad placement, you’ve created two custom channels — ‘TopLeaderboard’ and ‘BottomLeaderboard’ — and regenerated your ad code appropriately.
For those of you that do a lot of testing, this will make it much easier to track changes across multiple pages and when using multiple ad units per page.