Since I am handling the paid search side of things for Seodays, Dave & I were discussing the keyword topic areas for screenshots and examples. Ironically, while discussing that, Dave stumbled upon an AdWords test that Google is doing on their AdWords ads. Instead of the usual blue background you usually see with AdWords above the search results, these ads had a yellow background. Screenshot is below, click on the image for the full-sized version.
It was only seen once for that query, additional queries reverted back to the usual blue background. Google has always been known to do plenty of testing on a variety of site designs, particularly when it comes to how their ads are displayed, and we have seen plenty of changes made to how AdWords ads are displayed in the search results as a result of these little tests.
I think this background likely will perform better than the blue, as I suspect the AdWords team is testing this color as a test to see if “banner blindless” has begun to take place with the blue, and as you can see in the screenshot, yellow looks dramatically different from the blue, and I am pretty sure it draws more eyeballs when it is seen.
Personally, I like the change. Anyone else?