For years I have been hearing people asking Google AdSense for the option of payments by PayPal. And when Yahoo Publisher Network launched, publishers also asked YPN for PayPal to be included as a payment option. And I always thought it would be one of those things that would never happen…. unless Google or Yahoo bought PayPal, of course!
Well, Yahoo has stepped up and is now offering payments via PayPal for publishers. And even better, the minimum required for publishers to receive payment via PayPal is only $50 as opposed to $100 for check, direct deposit, or transfer of funds to a Yahoo Search Marketing Account.
Here is more about the PayPal payments. And you just need to login to your YPN account in order to switch your payment options over to PayPal, if you prefer to receive your payments that way.
It will be interesting to see if many publishers decide to go for the PayPal option. I suspect it will be especially popular once YPN goes international, as it will save headaches for publishers cashing foreign checks and getting charged for payments in a foreign currency. I wonder if this is one of the steps that was being put in place prior to YPN going international?