AdSense Optimization Boot Camp Tip #4
Optimizing your ad title colors is one of the most important things you should consider when optimizing your AdSense ads for higher click through rate. At the very beginning when AdSense first launched, most people went and tried all various colors of the rainbow when it came to their ad units, often something that matched the color scheme, but not with a lot of thought about how one component – specifically the title – could affect CTR.
When it comes to your ad units, the very first thing you should try is your ad unit title in hyperlink blue, although I prefer a slightly brighter blue version of traditional “hyperlink blue” (I will find the exact one I usually use, if anyone is interested). Because visitors tend to look at anything that is blue text with an underline as a potential link to something else, people do tend to look at it more closely, even if the title had been something more eye-catching like pink or green.
However, blue is not always the best choice, contrary to popular belief. If the outgoing links on your website are a different color, test that color as the title in your ad units. For example, if you look at my JenniferSlegg.com blog, all the outgoing links in the content are red, so I would test red as the ad title as something that I suspect would perform just as well – if not better – when compared to the CTR of the hyperlink blue. And the sidebar links are a unique shade of turquoise/teal, so I would set up a third ad unit with that specific color as the title and see how it performs.
Lastly, consider testing your ad title color as the same accent color of your site. So, using JenniferSlegg.com as an example, the green is used as an accent color, so I would test that color as the ad title and see how it performed.
As with all your testing, be sure to set up a separate channel for all the different title colors you test, and then rotate them evenly for a few days so you can see what the difference in CTR is. Then select the best performing one as your primary ad style, or consider rotating the second best perofrming style in a limited basis to prevent banner blindess, such as showing the second ad style 5-15% of the time.
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