AdSense Optimization Boot Camp Tip #6
Ah, the good old Bush Clinton Katrina Fund, the AdSense PSA (Public Service Ad/Announcement) that has dominated since hurricane Katrina hit. But what most people don’t realize is that many websites have PSA issues, even if a publisher never happens to spy one showing up anywhere on one of their sites. But it is a reality for many, whether the product of an inadvertant stop word filter issue or a forum member posting inappropriate content on a forum.
So you may think that you never have PSA issues, but the reality is that you probably do, and everytime you show a PSA you will not get paid for any clicks on it. It could come from people viewing your site in cache, or even someone in a country with a small amount of ads targeted to your market space.
Next, you want to go and see the frequency of the pages that were showing PSAs. Was it a single page that had 90% of the PSAs? If so, you want to tag that page to look and to see if you can discover why it is showing PSAs. You will then also want to geotarget the IPs that ended up with your alternative ad, to see if you can isolate the problem to a specific country, region or continent… perhaps it is only people in Africa or Australia that see PSAs while those in North America always see targeted ads.
If you need help setting up PSAs, this page tells you how to implement the collapsing ad units and here is information on setting up the alternate ads. If you want to set up your alternate ads to support the Red Cross, click here (you can track the number of times the ad is pulled with this one too).
In an upcoming Optimization Tip, I am going to be talking about the most common problems that cause PSAs, so you can solve any you have, after you test to see if you do have a problem with Google showing PSAs on your site. So if you start testing now, you will be ready to figure out how to solve PSA issues.
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