Jenstar

Do you have a problem with Google Adsense showing PSAs?

AdSense Optimization Boot Camp Tip #6  Ah, the good old Bush Clinton Katrina Fund, the AdSense PSA (Public Service Ad/Announcement) that has dominated since hurricane Katrina hit.  But what most people don’t realize is that many websites have PSA issues, even if a publisher never happens to spy one showing up anywhere on one of […]

Using meta tags to influence your AdSense ads

AdSense Optimization Boot Camp Tip #5  Yes, meta tags definitely lost influence in the search engines years ago after spammy webmasters turned them into a keyword stuffing paradise… and yes, stuffing payday loans 87 times in your meta tags did work once upon a time.  But since then, people have definitely become lazy about adding […]

Optimizing your ad title colors for higher click through rate

AdSense Optimization Boot Camp Tip #4  Optimizing your ad title colors is one of the most important things you should consider when optimizing your AdSense ads for higher click through rate.  At the very beginning when AdSense first launched, most people went and tried all various colors of the rainbow when it came to their […]

AdSense-friendly privacy policy sample for AdSense publishers to use

AdSense Optimization Boot Camp Tip #3  Update April 2009: The newly updated privacy policy (which includes specifics for interest based targeting) can be found here.  Privacy policies must be updated by April 8, 2009. With the new AdSense terms & conditions changes made last week, one of the requirements is that all publishers have a posted […]

Does your highest CTR AdSense ad unit have the best spot for revenue?

AdSense Optimization Boot Camp Tip #2 If you are a publisher who has multiple ad units on a page, whether it is because of personal preference or simply because it is a long content-heavy page, you need to make sure your placement isn’t leaving revenue on the table.  Time and time again I have helped […]

Using AdSense image ads to increase revenue

AdSense Optimization Boot Camp Tip # 1  I am a firm believer (with the stats to back it up) that adding a second AdSense placement on a webpage can lead to a loss of revenue, because with lower paying ads in a second ad unit, you can lose revenue per click when someone clicks those […]

Changes at JenSense… new blog & tips to come

It is extremely long overdue, but I have finally ported JenSense.com (successfully, I think!) from being MovableType to WordPress. So along with it, a new blog design, although you will see that changed over the coming weeks too… I wanted to focus on the technical aspects first, before diving into esthetics! If you notice any […]