AdSense Optimization Boot Camp Tip #6 
Ah, the good old Bush Clinton Katrina Fund, the AdSense PSA (Public Service Ad/Announcement) that has dominated since hurricane Katrina hit.  But what most people don’t realize is that many websites have PSA issues, even if a publisher never happens to spy one showing up anywhere on one of their […]

Posted in Google AdSense, Optimization Boot Camp, Tips & Techniques 8 Comments »

AdSense Optimization Boot Camp Tip #5 
Yes, meta tags definitely lost influence in the search engines years ago after spammy webmasters turned them into a keyword stuffing paradise… and yes, stuffing payday loans 87 times in your meta tags did work once upon a time.  But since then, people have definitely become lazy about adding meta […]

Posted in Google AdSense, Optimization Boot Camp, Tips & Techniques 5 Comments »

AdSense Optimization Boot Camp Tip #4 
Optimizing your ad title colors is one of the most important things you should consider when optimizing your AdSense ads for higher click through rate.  At the very beginning when AdSense first launched, most people went and tried all various colors of the rainbow when it came to their ad […]

Posted in Google AdSense, Optimization Boot Camp, Tips & Techniques 9 Comments »

AdSense Optimization Boot Camp Tip #3 
With the new AdSense terms & conditions changes made last week, one of the requirements is that all publishers have a posted privacy policy in place that advises visitors specifically about cookies and web beacons.  Here is an AdSense-friendly version of a privacy policy that JenSense readers are welcome to use […]

Posted in Google AdSense, Optimization Boot Camp 84 Comments »

AdSense Optimization Boot Camp Tip #2
If you are a publisher who has multiple ad units on a page, whether it is because of personal preference or simply because it is a long content-heavy page, you need to make sure your placement isn’t leaving revenue on the table.  Time and time again I have helped clients […]

Posted in Google AdSense, Optimization Boot Camp, Tips & Techniques 12 Comments »

AdSense Optimization Boot Camp Tip # 1 
I am a firm believer (with the stats to back it up) that adding a second AdSense placement on a webpage can lead to a loss of revenue, because with lower paying ads in a second ad unit, you can lose revenue per click when someone clicks those second […]

Posted in Google AdSense, Optimization Boot Camp, Tips & Techniques 15 Comments »

It is extremely long overdue, but I have finally ported JenSense.com (successfully, I think!) from being MovableType to Wordpress.  So along with it, a new blog design, although you will see that changed over the coming weeks too… I wanted to focus on the technical aspects first, before diving into esthetics!
If you notice any weirdness […]

Posted in Updates 3 Comments »