Plenty of AdSense publishers over the last few months have been getting compliancy warnings for how they are running AdSense on their sites, judging from the number of people contacting me who have been hit with these new warnings. And now, instead of a written email warning for the problem to be fixed within the next 3 days, as they used to do, now they are stopping ad serving from the entire domain instead, and it can take several weeks for a compliance checker to re-check the site to make sure all the problems are fixed.
What are they looking for? Things people have been getting warnings for including having adult or other “site may not include” content anywhere on the site, even if the page is not running AdSense (this seems to be the most common reason). Other issues are placements that could confuse the visitor (such as making navigation or directory listings resemble AdSense ad units) and having anything that pops overtop of ad units, such as expanding navigation or slide-in pop-overs/ups. A few warnings have also been to those with arbitrage sites where the visitor doesn’t see anything on the initial page view (ie. what you would see before scrolling down) but AdSense ad units.
It seems to have kicked in over the last few months, and is a definite trend to clean up publisher sites.
I talked about it in length with Shoemoney on last week’s video show, which you can watch here:
We discussed it towards the end of the video show.
We might touch on it again today when we do the show today at 1pm PST / 4pm EST on UStream.tv, so come watch us live. You do need to register to chat in the online chat component of the show, but we take questions during part of the show, so bring your burning AdSense questions