If you have a site with a lot of mobile traffic, you might want to check out the latest addition to the AdSense family, AdSense for Mobile Search. Instead of using your own mobile search tool on your site, you can instead use the Google Mobile Search tool, and share in any generated revenue when your visitors click an ad in those mobile search results.
From Google’s Mobile Blog:
Today, we’re happy to announce a new AdSense product for both mobile network operators and mobile website owners across the globe. AdSense for mobile search is a quick and easy way for carriers and mobile publishers to embed a Google search box on their mobile portals and web sites. Whether they are day-dreaming of Hawaii or trying to find the perfect Valentine’s day gift, mobile phone users will get instant access to Google search including comprehensive web search, local, image, and news results — all formatted for their phones. Mobile operators and website owners share in the ad revenue generated by searches originating from their sites.
AdSense for mobile search is a Google-hosted solution, which means users will experience the same speed, reliability, and innovation that they’ve come to expect from Google. And even though the results pages are served by Google, the pages can be cobranded with publishers’ logos and linked back to their sites.
Here are some screenshots from the blog:
The program is in beta right now, but you can apply here.
Hat tip to Marketing Pilgrim