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New AdSense privacy policy sample with interest based targeting included

By Jenstar on April 3, 2009, 3:40 pm

With the new interest based targeting available through Google AdSense, all publishers must update their privacy policies to reflect this by April 8, 2009.  With the popularity of the previous privacy policy by JenSense (used on more than 68,000 websites and counting), we now have a newly updated privacy policy for publishers with the new changes made.

JenSense readers are welcome to use this privacy policy on their own sites.  Obviously, replace ___.com with your own website name and/or URL.  And you may need to tailor bits of it to suit your site - if your site targets a specific country, you can change the ISP and city examples with ones in your own country.

 Privacy Policy for ____.com

The privacy of our visitors to ____.com is important to us.

At _____.com, we recognize that privacy of your personal information is important. Here is information on what types of personal information we receive and collect when you use and visit _____.com, and how we safeguard your information.  We never sell your personal information to third parties.

Log Files
As with most other websites, we collect and use the data contained in log files.  The information in the log files include  your IP (internet protocol) address, your ISP (internet service provider, such as AOL or Shaw Cable), the browser you used to visit our site (such as Internet Explorer or Firefox), the time you visited our site and which pages you visited throughout our site.

Cookies and Web Beacons
We do use cookies to store information, such as your personal preferences when you visit our site.  This could include only showing you a popup once in your visit, or the ability to login to some of our features, such as forums.

We also use third party advertisements on ____.com to support our site.  Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP , the browser you used to visit our site, and in some cases, whether you have Flash installed.  This is generally used for geotargeting purposes (showing New York real estate ads to someone in New York, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).

DoubleClick DART cookies
We also may use DART cookies for ad serving through Google’s DoubleClick, which places a cookie on your computer when you are browsing the web and visit a site using DoubleClick advertising (including some Google AdSense advertisements).  This cookie is used to serve ads specific to you and your interests (”interest based targeting”).  The ads served will be targeted based on your previous browsing history (For example, if you have been viewing sites about visiting Las Vegas, you may see Las Vegas hotel advertisements when viewing a non-related site, such as on a site about hockey).  DART uses “non personally identifiable information”.  It does NOT track personal information about you, such as your name, email address, physical address, telephone number, social security numbers, bank account numbers or credit card numbers.  You can opt-out of this ad serving on all sites using this advertising by visiting http://www.doubleclick.com/privacy/dart_adserving.aspx  

You can choose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security.  However, this can affect how you are able to interact with our site as well as other websites.  This could include the inability to login to services or programs, such as logging into forums or accounts.

Deleting cookies does not mean you are permanently opted out of any advertising program.  Unless you have settings that disallow cookies, the next time you visit a site running the advertisements, a new cookie will be added.

AdSense Privacy Policy Provided by <a href=”http://www.JenSense.com”>JenSense</a>

Simply cut and paste the new policy into your privacy policy on each site running Google AdSense, and you will be in compliance with the new change.

Using the new JenSense privacy policy?  Be sure to follow us on twitter @jenstar because we tweet breaking AdSense news as it happens (and tweet while in the midst of blogging longer updates here on JenSense).  And consider applying for a beta JenSense Pro account too, for more advanced optimization tips, case studies, forums to share anything contextual advertising related, videos and more.

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April 3rd, 2009 | Category: Google AdSense |

71 comments to New AdSense privacy policy sample with interest based targeting included

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