Subscribe RSS
If you have maxed out your competitive ad filter, you are in luck, because AdSense has increased the number of filters for publishers up to 500.
Here is the thread at WebmasterWorld from AdSenseAdvisor
Check your account. We have more than doubled your number of filters (to 500).
Please don’t go crazy with this. The reason we’re not announcing it on the blog is that we don’t want to overload our system with everyone filling their filters to capacity at once.
Huge thanks go to the awesome engineering team that implemented this for us (I’m an AdSense publisher, too, after all).
Please feel free to leave love letters to our engineers below.
ASA
Now, don’t go nuts and only add them as you need them. But before you do go crazy adding URLs, don’t forget that when you block an advertiser, it only means ads worth *less* money will show in its place. So if you plan to block advertisers because you think their ads are low paying, you are only going to end up making LESS.
More on the competitive ad filter is here.
JenSense Pro Members: Thread here (must be logged in to view)
AdSense ups competitive ad filter to 500 for publishers http://tinyurl.com/c3qcpr
Hey Jen,
You say you will end up making less however if you feel the ad that you have just blocked is not relevant to your viewers then the CTR would be lower on that ad and therefore you would make less anyway?
RJ
This is a godsend for me. Between MFA’s, LCPC’s and our competitor list, I hit the 200 cap very quickly with all of our sites.
This statement is really not accurate. If your site is showing a bunch of crappy ebay and shopping.com ads, sure they are bidding more for the spot, but no one is clicking on them because they are generic garbage ads.
So in such a case, you may find you will make more by excluding ads that your users get numb to and never click… Since a few lower paying clicks are more than no higher paying clicks…
Doesn’t matter to my as my filter list doesn’t cross 50 at the most.. And I hope I don’t need to increase the list anymore
“it only means ads worth *less* money will show in its place”
Sorry Jen, but I’m not sure I agree with that at all. Adsense doesn’t show the highest paying advert, it shows the highest performing advert. You may get an advert which potentially pays double the amount but only gets half the amount of clicks… and would therefore be rated slightly lower than the advert you have blocked.
Thanks for the information. I was under impression that they tell everthing they do in their blog. I haven’t used competitive filter till now.