I am at the ADSPACE conference where Brad Bender from Google is giving his opening keynote. And as I suspected, they did announce something new for publishers. AdSense has announced some new category filters for publishers.
Brad didn’t go into too much detail, but it will allow publishers to filter out ads by categories. I am hoping one of the categories will be weight loss, so publishers can effectively get rid of all those rules of a flat stomach ads 😉
This feature will be in beta, so I will see if I can find out how publishers can get into the beta.
Google will be going into it in more detail later today at the Google Publisher Forum, at 2pm today at ADSPACE. As you can imagine, I will be asking some questions about the new category filtering, (I am the session moderator) so be sure to post any questions you have about it.
I will update as I get more information later today.