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I am at the ADSPACE conference where Brad Bender from Google is giving his opening keynote. And as I suspected, they did announce something new for publishers. AdSense has announced some new category filters for publishers.
Brad didn’t go into too much detail, but it will allow publishers to filter out ads by categories. I am hoping one of the categories will be weight loss, so publishers can effectively get rid of all those rules of a flat stomach ads 
This feature will be in beta, so I will see if I can find out how publishers can get into the beta.
Google will be going into it in more detail later today at the Google Publisher Forum, at 2pm today at ADSPACE. As you can imagine, I will be asking some questions about the new category filtering, (I am the session moderator) so be sure to post any questions you have about it.
I will update as I get more information later today.
Category filtering will be a huge help – but it’ll be a lot better if we can do it by site (by which I mean OUR sites) I have some sites that have to be completely kid-friendly, and others it doesn’t matter. Could you find out please if the category filter will work like the current competitive filter, where once you block something, it has to be blocked for *everything* in your account?
Some more information on the AdSense category filtering… http://tinyurl.com/cxnb5g I will post some more later today too!
Bientôt un filtrage des annonces par catégories pour les éditeurs AdSense ? (JenSense) : http://tinyurl.com/cxnb5g
RT @jenstar AdSense just announced new category filtering options- will be starting beta testing. #ADSPACE more: http://tinyurl.com/cxnb5g
AdSense annnounces new category filters for publishers http://tinyurl.com/cxnb5g
Adsense to introduce category filtering http://tinyurl.com/cxnb5g (via @jenstar)
RT @improvingtheweb: Adsense to introduce category filtering http://tinyurl.com/cxnb5g (via @jenstar)
RT @improvingtheweb: Adsense to introduce category filtering http://tinyurl.com/cxnb5g (via @jenstar)
Great news! Finally – an easy way to ban dating ads.
Reading – AdSense annnounces new category filters for publishers http://tinyurl.com/cxnb5g
Reading – AdSense annnounces new category filters for publishers http://tinyurl.com/cxnb5g
RT: @lgr: Reading – AdSense annnounces new category filters for publishers http://tinyurl.com/cxnb5g
RT @lgr: AdSense annnounces new category filters for publishers http://tinyurl.com/cxnb5g
RT @jenstar AdSense just announced new category filtering options- will be starting beta testing. #ADSPACE more: http://tinyurl.com/cxnb5g
RT @lgr AdSense annnounces new category filters for publishers http://tinyurl.com/cxnb5g
RT @jenstar AdSense just announced new category filtering options will be starting beta testing more: http://tinyurl.com/cxnb5g
Great news!