The adSense user interface has not changed much since AdSense originally launched back in 2003, with the exception of adding the new account overview page a few years ago. But today AdSense announced at Content Revenue Strategies a brand new user interface for publishers. It is starting as a closed beta, but if you are at CRS today, head over to the optimization lounge to get on the whitelist for the closed beta.
I have played around with it a bit, and I like it a lot. There is an inbox where you can check for messages and tips from the AdSense team, something I know many publishers have requested, especially when the Google support or compliancy emails have been eaten by a spam filter. This is especially useful with the increase in phishing emails related to both AdSense and AdWords, as well as sleazy marketing techniques by companies who send fake termination emails to sell their service.
When you login, you also see running totals on the right hand side showing not just your total (thus far) for today, but also revenue since last payment and month to date revenue. It is a nice at-a-glance look at where you revenue is.
There are also many graphs you can do based on various metrics. You can see graphs with any/all of the metrics included: earnings, clicks, page impressions, page CTR, page eCPM.
They have also integrated many of the help topics within the interface, so if you have quesitons relevant to specific metrics on the page, you can quickly click the help link for more information.
Not sure about the new UI. You can currently toggle between the old and new interface, but not sure when everyone will be added and using the new interface exclusively.
The Google AdSense blog has more on the new interface. I will be doing my keynote at CRS where I am peppering the AdSense team with all your burnming AdSense questions, so I will follow up this post with more details on the new interface, which they will be showing off.
So if you are at CRS, hit the Google optimization lounge before 5pm today to get whitelisted. If you aren’t at CRS, they will start a rolling release in the coming week for publishers to get the new UI, so be sure to check your emails for an invitation.