Google AdSense updated their reporting interface today for the first time in years. It looks sleek, uncluttered and a very minimalist version of the old interface. If you don’t have it updated in your account, AdSense is rolling it out to all publishers over the next few days. For those who are in the dark, here is how the new look appears.
However, since the new UI launch, my inbox has lit up with plenty of complaints about the new UI.
Many AdSense publishers access their accounts via mobile phones, which isn’t too surprising in this day and age. Unfortunately, the AdSense team failed to take into account this very major usability aspect into consideration. So now those attempting to access their earnings and reports discover that the new AdSense UI essentially breaks when viewing on a mobile phone when they switch from the “Mobile View” with limited information to the “Classic View” with more detailed reporting information. Mobile version does display basic information, and does load cleanly and quickly, but for power AdSense publishers, it is the more detailed information that they really need to access.
What phones aren’t working? Reports include iPhones, Blackberry phones as well as (funnily enough) Samsung 3S running Android. There are probably more, since the update is still rolling out, but it is the iPhone that has everyone up in arms with comments about whether it could be intended or not due to it being a competitor to Google’s Android. Some people are reporting a better mobile experience, athough no one specified what mobile phone/platform they were on, of it they attempted to get more detailed information from the “Classic View” versus the “Mobile View”.
Now that it doesn’t render on my iPhone, it’s entirely useless. Was that intentional or just a happy coincidence? Not only that, because I previously viewed it in Classic view, there’s no clear way to even GET to the mobile view. I finally managed to manipulate it (via going back and forth in portrait and landscape mode) to click on the mobile view, and all I get now is a message that says “The authentication with the AdSense API failed” with a click to reload that gives me the same error. You people need to actually TEST this stuff before you release it
They have also changed how reporting is ordered in the UI as well.
Also, when visiting the “Performance reports” tab, you’ll notice that your reports are now organized by type. Click ‘Common reports’ to access your standard reports, and then use the new date range selector. You’ll still be able to choose to either see your default report or daily account performance, just as before.
There is also a second problem with the new UI. Those publishers who access their accounts in another language have most of their new interface displaying in English. For those who know both languages, or remember what stats look like, it is easy to figure out. But for those who do not know English well, this is a major stumbling block.
On the positive side, the AdSense team is aware of the English / non-English issue and are working on it.
Details: We’re currently experiencing problems with non-English versions of the AdSense interface. In these other languages, the majority of content is being displayed in English. However, this has no effect on ad serving or reporting. Our engineers are working on fixing this problem as soon as possible. Thanks for your patience.
No word on when “as soon as possible” will be unfortunately.
If you are having problems viewing the AdSense with your mobile, please comment with the phone, OS and whether you tried Classic View or Mobile View.